Consignment and Web Marketing

We will help you sell your hay and straw
and get the price you want!

When you list with Feed Central, your product is marketed locally and nationwide via...

Feed Central’s 12 Step Process Outlined below are the steps we go through when we work with you.
Step 1: List
		List your product online via www.feedcentral.com.au or fill in the form at the bottom of this page and return it to us.
		Once listed our sales team may identify potential open or forward orders for your product.

		After listing, your Feed Central Field Rep will contact you to organise an inspection.

		Feed Central’s on-farm inspection is a critical component of our Quality Certification Service. All hay listed must be inspected and certified.
		It is this quality system that differentiates your product in a competitive marketplace.

		Following the farm visit, the core sample is sent to a NATA accredited laboratory for analysis using a dedicated and proven process.

		The results of the visual assessment and Feed Analysis are combined into the Feed Central Quality Certificate - a recognised certificate that can be used to help growers market their product, or give buyers in-depth knowledge of a product that they cannot inspect themselves.
		You will get the Quality Certificate and professional written market appraisal from our sales team.

		The Quality Certificate, photo and Commodity Vendor Declaration are all posted on the Feed Central website.

		Your fully inspected hay is presented to numerous buyers locally and nationally, via:
		Personal marketing - we identify a pre-existing need for your hay
		Web marketing - your hay is listed 24/7 on the Feed Central website
		Mailing lists - we proactively market to our database of 1000’s of buyers

		Hay is sold either online or by a sales person. Final details between buyer and seller are negotiated via a Feed Central representative.

		Feed Central puts written contacts in place between both buyer and seller - giving you the assurance that the deal is done.

		Feed Central organises all trucks using certified and trained transport contractors.

		Feed Central guarantees payment to the grower. Feed Central creates a Recipient Created Tax Invoice for the grower and deposits proceeds direct to their bank account. Standard payment terms are 30 days from pick-up.

		Feed Central sales people endeavour to contact buyers to determine satisfaction with hay and pass feedback to growers. This provides a great opportunity for repeat business.

A Snapshot - How it Works

DETAILS
Price	Nominated by Seller
Payment Guaranteed	Feed Central collects payment from buyers and guarantees payment to sellers
Service	Fortnightly Market Reports
Contracts	Formal contracts completed by Feed Central
Freight	Feed Central organises the freight
Volume	Minimum order - One full semi-trailer load
Products	Hay; Straw and Silage - All bale sizes
Fodder / Hay Inspection	Feed Central Inspection and Feed Analysis Required
Exclusivity	Market your product privately or feed to your own stock as required.
Feedback	Hay quality certificate including visual attributes and feed analysis, along with the sales team valuation / market appraisal sent to grower after inspection.
Fees and Charges NB. refer to rebate below	Hay Inspection Fees and charges (Includes Feed Analysis, Hay Quality Certificate, valuation, and web listing)	$250 (+ GST) per farm visit
	Daily Marketing Charges including web advertising	$150 (+ GST) per lot
	Feed Central Service Fees: “margin” added to your selling price (assume $5 - $20 per tonne). Changes with market conditions.	$0.90(+GST) per day per lot.
Rebate	Inspection Charges Rebated if Feed Central sells 75% of the product listed (see terms and conditions page for more information). N.B.: The farm visit fee is not included in the refund scheme.

NB. 1) All prices are quoted exclusive of GST. 2) Small square bales - mechanical loading is mandatory.

About our Inspection and Daily Listing Fees?

Inspections:
Feed Central inspecting, sampling and feed testing hay gives buyers the confidence to buy “site un-seen”. Post inspection growers receive the Hay Quality Certificate (inc. visual and feed analysis results) and the market appraisal / valuation. In addition the Quality Certificate, Photos, CVD’s etc are all uploaded to the website. We DO NOT ask for exclusivity of your hay and we encourage you to use the Feed Central Quality Certificate to market the hay privately and locally. Most importantly in our system growers set the sell prices. Presuming we sell your hay a substantial part of these fees are rebated.

Daily Listing Fees:
We are committed to running a great website, that has up to date and accurate hay listings. The daily listings fees (just 90cents) is a very modest amount of money designed to encourage growers to keep their prices, quantity and other details up to date. This is good for all of us as no one wants to be associated with a website with outdated and irrelevant information on it.

These fees are modest and are based on the principle of cost recovery. In comparison to other forms of advertising and the significant investment that you have made in your hay to date, Feed Central is exceptionally good value for money. Without these fees it would be necessary for us to dictate prices, pick and choose which lines we inspect and to expect exclusivity – this is not our way of doing business.

Back To Top